Global Citizenship at Starwood is about interacting with our environment and our communities with an eye toward sustainability. We believe by leveraging our strengths – our people, our brands, our relationships and our global reach – we can make a positive difference in all the lives we reach. Paying attention to the principles of Corporate Social Responsibility is a strategic priority for Starwood and Global Citizenship is weaved into our culture, operating principles, performance management and standards.
We recognize that the well-being of our business is directly linked to the well-being of the communities where we operate. To be at our best, we focus on unlocking the full potential that sits within all of us. We do this through programs Opening Doors to Opportunity, Taking Pride in Our Places and Responding to Neighbors in Need, and through our 15-year partnership with UNICEF, which has raised over $25 million and improved the lives of millions of children since 1995.
To affirm our commitment to minimize our impact on the environment, we worked alongside Conservation International (CI), an environmental nonprofit organization, to establish company-wide energy and water deductions goals – a 30% reduction in energy use and a 20% reduction in water use by the year 2020.
Across our system, hotels are making changes to be environmental leaders in their communities. For example, our Element brand – the first LEED-certified hotel brand – integrates green design, construction and operational best practices while showcasing how a sustainability initiative can be good for business while making our guests happy.
Our efforts are transparent through our Carbon Disclosure Project (CDP) disclosure score, Newsweek magazine’s Green Rankings and through the Microsoft Vendor Excellence award in the environmental category.