W South Beach, USA; W Retreat & Spa, Maldives

The beauty of Starwood is the beauty of choice.

Guided by extensive proprietary research, Starwood creates -- and continues to refine -- unique lifestyle personas for each of our brands. Whether it's bright contemporary convenience or old-world opulence, sleek cool or the warmth of a custom-tailored stay, Starwood hotels and resorts communicate in a personal way with a diverse and far-reaching audience.

Beautifully designed environments combined with signature programs and services are the core of 10 artfully delineated brands. Guests connect with our hotels on so many levels. And from this strong emotional bond rise exceptional loyalty, category leadership and industry-leading premiums.