Aloft
Urban cool in unexpected places.
Consumer research, developer feedback and travel trends all showed the same thing: both business and leisure travelers were craving a fresh and timely hotel experience at a better price point. And so, we created a brilliant solution: Aloft. The highly sociable, tech-savvy destination inspired by the celebrated cool of W Hotels. Aloft is eclectic. Unapologetically fun. With a sleek urban energy that shows what limited service can really deliver when it's given a chance!
The success of Aloft is impressive. Available in both franchise and managed models, Aloft is the fastest brand debut in industry history. More than 50 hotels opened in the first three years and the footprint continues to grow -- with a global pipeline of nearly 30 hotels, reaching from India to Illinois. Aloft is ready for any town, anywhere!
Distribution Chart
What's New
- Starwood's Sizzling "Style at a Steal" Aloft Brand Arrives on the Scene in the Greater Toronto Area
- Game-Changing Brands in Starwood's Mid-Market Specialty Select Group Look Ahead to Fast-Paced Global Growth, New Markets
- Aloft Launches Second Hotel Conversion Project, Ramping up New Channel for Global Growth
- Aloft Continues Stylish Global Expansion; Starwoodâs Design-Led Brand Aims to Open 70th Hotel in 2013
- Aloft to Open Hotel in Cupertino, the Heart of Silicon Valley
- Starwoodâs Sizzling Aloft Brand Makes Latin America Debut with Opening of Aloft Bogota Airport and Aloft San Jose in Costa Rica
- Aloft Hotels Debuts First Hotel in Thailand with the Opening of Aloft Bangkok-Sukhumvit 11
- Aloft Hotels Makes Landmark Debut in the United Kingdom
- Daughtry, O.A.R., Michelle Branch, Javiar Colon Among Headliners Confirmed for Eighth Edition of Exclusive Showcase: Live in the Vineyard Presented by Aloft Hotels http://www.alofthotels.com
- To Celebrate Milestone 50th Hotel Opening and beyond, Aloft Gets Ready to Rock with "50 Days of Music" Festival
- Aloft Announces Plans for First Hotel Conversion Project
- Starwood's Sizzling Aloft Brand Surpasses Milestone 50th Hotel with Four Hot New Hotels Arriving on the Scene
- Propelled by Top Rankings from Travelers, Starwood's Specialty Select Group Continues Fast-Paced Worldwide Expansion
- Starwood Fuels Summer Travel, Offering $40 Gas Card for Every Two-Night Stay at Aloft, Element, or Four Points by Sheraton
- Aloft Opens Door to "Smart Check-In" at More Hotels
- Starwood Invites SPG Members to "Stay Three, Getaway Free"
- Starwood's Sizzling Aloft Brand to Debut in Miami
- Portland is a Trip: Aloft Hotels Teams up with IFC for Exclusive Package to Support IFC's Newest Original Comedy Series, "Portlandia"
- Aloft Tops TripAdvisor's Ranking of "Trendiest Hotels"
- Aloft, Starwood's Sizzling "Style-at-a-Steal" Brand, to Debut in Panama
- "Style at a Steal" Comes to Tapestry Park as Second Aloft Hotel Opens in Jacksonville
- The Wait is Over: Aloft Debuts in NYC as Harlem's First New Hotel from a Major Brand in a Century
- Aloft to Deliver Style at a Steal to Oklahoma City
- ALOFT "Checks In" to Foursquare with Exclusive Offers and Insider Tips for Users of Must-Have Mobile App
- A Star is Born at Aloft: California Singer-Songwriter Adrian Bourgeois Wins "Project: Aloft Star" Competition
- Aloft Hotels Makes Landmark Debut in Europe
- Aloft Opens First Hotel in Oklahoma
- Aloft Hotels to Debut in Cleveland
- Three Stays at Aloft or Element Hotels Earn Travelers a Free Night
- Aloft Has Your Ticket to Rock: Get $50 in Live Nation Concert Cash for Every Two-Night Stay
- Aloft Rocks the Music Scene with "Project Aloft Star" Competition to Find Next Great Artist
- Momentum Continues for Starwood's Select Service Group as Aloft, Element, and Four Points by Sheraton Brands Take Fast Track for Expansion in U.S. and Worldwide
- Tempe's Hottest Hotel is Now Its Greenest as Aloft Tempe Earns Coveted LEED Certification
- Aloft Hotel Debuts in Chapel Hill, NC
- Aloft Hotels and Four Points by Sheraton Hotels Bet Big on India, Launching Major Expansion of Mid-Market Brands
- Aloft Hotels Eyes Global Expansion in 2010: Openings Includes Brussels, Bangalore - and Brooklyn
- Aloft Makes Landmark Debut in the Middle East
- Aloft Unveils First Adaptive Re-Use Hotel Project
- Aloft Hotels Launches Ground-Breaking Online Experience for the High-Tech, Gen Y Traveler


