Aloft

Urban cool in unexpected places.

Consumer research, developer feedback and travel trends all showed the same thing: both business and leisure travelers were craving a fresh and timely hotel experience at a better price point. And so, we created a brilliant solution:  Aloft. The highly sociable, tech-savvy destination inspired by the celebrated cool of W Hotels. Aloft is eclectic. Unapologetically fun. With a sleek urban energy that shows what limited service can really deliver when it's given a chance!

The success of Aloft is impressive. Available in both franchise and managed models, close to 100 deals were signed in just 30 months, leading to the fastest brand debut in industry history. 17 Aloft hotels opened in the first six months of our launch year and the footprint continues to grow with almost 40 hotels around the globe from North America to Asia Pacific. With a global pipeline of more than 100 hotels reaching from India to Indiana, Aloft is ready for any town, anywhere!