Aloft

Urban cool in unexpected places.

Consumer research, developer feedback and travel trends all showed the same thing: both business and leisure travelers were craving a fresh and timely hotel experience at a better price point. And so, we created a brilliant solution: Aloft. The highly sociable, tech-savvy destination inspired by the celebrated cool of W Hotels. Aloft is eclectic. Unapologetically fun. With a sleek urban energy that shows what limited service can really deliver when it's given a chance!

The success of Aloft is impressive. Available in both franchise and managed models, Aloft is the fastest brand debut in industry history. More than 50 hotels opened in the first three years and the footprint continues to grow -- with a global pipeline of nearly 30 hotels, reaching from India to Illinois. Aloft is ready for any town, anywhere!