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Sheraton

The strength of a global icon.

It's gratifying to look at more than 70 years of brand prominence around the world. But what really captures our focus is the future of Sheraton, Starwood's largest brand representing approximately 40% of our hotels, with nearly 400 hotels and 140,000 rooms. Beyond the reassuring Sheraton wreath (with 92% brand awareness among frequent business travelers) lies an exciting new guest experience. An investment of $6 billion worldwide resulted in 70,000 new or newly renovated guestrooms, more than 100,000 brand new Sheraton Sweet Sleeper beds, and over 300 new lobbies featuring the Link@Sheraton Experienced with Microsoft.

We welcome you to the journey to put a Sheraton hotel in every destination where affluent travelers stay, vacation and meet. By 2012, Sheraton anticipates having over $4 billion invested in new hotels opening worldwide. Sheraton is Starwood's global icon, connecting people around the world. We invite you to join us.

430

Properties

152,852

Rooms

Distribution Chart

As of 03/31/2013

207 (78,517 rooms)

97 (39,450 rooms)

95 (26,382 rooms)

31 (8,503 rooms)

Starwood's clear focus on driving guest loyalty through innovative brands along with a powerful Centralized Delivery System and programs like Starwood Preferred Guest® are critical in times like these. Whether it is our Le Méridien, The Luxury Collection, Westin or Sheraton branded hotel, Starwood delivers for us.

GARY MENDELL

Chairman and CEO, HEI Hotels and Resorts

As Starwood’s largest owner, we value the strength of their brands, the dedication of their associates and their willingness to work with us to maximize the performance of our hotels. They are a strong partner with a commitment to quality and the ability to execute and perform through a wide array of brands, from the trend-setting W to the comfortable and revitalized Sheraton. We look forward to continuing to build upon our solid foundation with Starwood.

ED WALTER

President and CEO, Host Hotels and Resorts

Starwood is committed to franchisees’ success, especially during these challenging times. Working closely with senior Starwood leaders, we are able to quickly address issues and opportunities as they arise. Starwood has dedicated tremendous resources to making their brands the top choice of today’s travelers - bringing new category killers like Aloft and Element on line, as well as returning the venerable Sheraton brand to preeminence. Our three Aloft Hotels consistently elicit raves from guests expecting just another “typical” hotel experience while our Sheratons benefit from Starwood’s focused positioning and emphasis on quality and consistency.

DAVE POLLIN

Co-Founder, Buccini/Pollin

We are continually impressed by Starwood’s strong leadership and its focus on delivering a business strategy to advance all of its industry-leading brands and drive meaningful owner returns. We’re privileged to directly interact with Starwood’s senior management through a collaborative partnership, and respect the organizational environment Starwood has demonstrated to inform, react and respond to franchisees’ suggestions, questions or concerns.

MICHAEL GEORGE

President and CEO, Crescent Hotels and Resorts

Our partnership with Starwood has helped immensely as we’ve worked to re-energize the Sheraton hotel brand for the 21st century. Starwood has an intuitive understanding of what it takes to capitalize on brand equity. From its global infrastructure to its many innovative marketing solutions, Starwood provides its partners a toolbox to elevate their brands to new, unprecedented heights.

MARK SHARKEY

President and COO, Remington Hotels

Our Westin and Sheraton branded hotels have played a key role in the growth of our company over the past twenty years. Starwood’s fresh and inspiring conception of the guest experience has translated into a value premium that has enabled us to maintain pricing integrity during down cycles and robust rate advances during upswings, including the one we look forward to in 2011 and beyond!

DAVID J. BUFFAM

CEO, New Castle Hotels and Resorts

Starwood is a leading global partner. JHM has been able to leverage Starwood’s international brand strength and leadership to grow in markets both inside and outside North America. We entered India with the Four Points by Sheraton brand and we continue to delight guests with the Westin and Sheraton brands in North America. Regardless of the market, it’s critical to have a lifestyle brand leader like Starwood.

H.P. RAMA

CEO, JHM Hotels

Our experience converting a hotel in Vancouver to a Sheraton was so good that we converted another property to Sheraton in Toronto, opening both properties within weeks of each other. We chose Sheraton as it was not a copy-cat brand but true to its positioning as an upper upscale business and leisure brand. Starwood has brought its design expertise to the revamp of the Sheraton brand, and today it is positioned as modern without being trendy.

SHAMIR ALIBHAI

Senior Vice President, Investments and Operations, Larco Investments

Kyo-ya Hotels & Resorts has invested over $150 million renovating the Sheraton Waikiki. We have already seen significant growth in market share and guest satisfaction. Kyo-ya plans to continue its investment in the Sheraton brand. We are pleased with Starwood’s commitment to the Sheraton brand and the strong effort Starwood and other owners have made.

GREG DICKHENS

Executive Vice President and Senior Advisor, Kyo-ya Hotels and Resorts

As a long-term owner of upper-upscale hotels, Pebblebrook has benefitted from the strong performance and high quality of Starwood’s upper-upscale full-service brands, including Westin, W and Sheraton. Operationally, we appreciate Starwood’s flexibility, responsiveness and collaborative approach when addressing opportunities and challenges and finding creative solutions that are mutually beneficial. Starwood’s operational teams at our hotels are some of the finest in the industry, not to mention we have fun working with them. Given our consistent success and satisfaction with Starwood, we look forward to growing our successful partnership.

JON BORTZ

Chairman and CEO, Pebblebrook Hotels

As an owner and operator of Starwood brands such as Westin, Sheraton and Four Points, we enjoy a premium RevPAR performance in each of our markets. This is due in large part to the SPG® loyalty program, the exceptional guest experience which Starwood’s standards deliver and their sales and marketing support system. Starwood also continues to be the industry leader in innovative design and technology. We are honored to be part of the Starwood family and look forward to developing more Starwood-branded hotels with this outstanding hotel hospitality partner.

GERALD CHASE

President & Chief Operating Officer, New Castle Hotels and Resorts

“As an owner and asset manager of several Starwood branded properties across the United States, Cornerstone appreciates the power of Starwood’s brands as well as the expertise of the company’s operational management. Assets in our portfolio benefiting from the Westin and St. Regis flags have shown very positive performance in their respective competitive sets. The Sheraton flag has also proven to be an excellent franchise option for us in a full-service business hotel in a major urban market. We look forward to a growing relationship with Starwood in the future.”

DREW WILLIAMS

Chief Investment Officer, Equity, Cornerstone Real Estate Advisers LLC

Sheraton Macao Hotel, Cotai Central

Sheraton Fitness

What's New

Sheraton Raises a Glass to Celebrate Global Roll-out of Premium Wine Program with 24 Hour âToast Around the Worldâ
Four Points by Sheraton Accelerates Worldwide Growth with Opening of 175th Hotel and Targets 200th Milestone in 2014
Sheraton Opens Second Hotel in the Pittsburgh Metropolitan Area
Starwood Hotels & Resorts Marks the Opening of Sheraton Dubai Mall of the Emirates Hotel
Sheraton Hotels Gives Starwood Preferred Guest Members Another Reason to Rediscover Sheraton Club
Sheraton Hotels Poised for Record-Breaking Growth over the Next 12 Months
Sheraton Macao Hotel at Sands Cotai Central Adds Over 2,000 New Rooms
Starwood Hotels Announces Exclusive Partnership to Become "Official Hotel of the Chicago Cubs"
Starwood Expands Presence in Brazil with Upcoming Sheraton da Bahia Hotel in Salvador
Starwood Hotels & Resorts to Enter the Philippines with the Westin Manila Bayshore and Sheraton Manila Hotel
Sheraton Hotels & Resorts Celebrates the Opening of Sheraton Bali Kuta Resort
Sheraton Hotels & Resorts Invests $230 Million to Renovate Four Iconic Hawaiian Properties
Sheraton Expands Reach in Greater Philadelphia
Starwood Hotels Celebrates Landmark Opening of Sheraton Macao Hotel, Cotai Central â the Largest Hotel to Open Worldwide in 2012
Starwood Hotels & Resorts Debuts Sheraton Fuzhou Hotel
Sheraton Hotels Welcomes Guests to Silver Spring, Maryland
Sheraton Opens Second Hotel in Greater Hartford
Starwood Hotels & Resorts Opens First Dual-Branded Ski Resort Complex in China
Sheraton Welcomes Guests to Tampaâs Newest Hotel
Starwood Hotels & Resorts Debuts Sheraton Jiaozhou Hotel
Sheraton New Orleans Hotel Launches $45 Million Renovation
Starwood Hotels & Resorts Debuts Sheraton Madrid Mirasierra Hotel & Spa
Sheraton Hotels Partners with Wine Spectator to Launch Premium Wine Program
Starwood Hotels and Resorts Expands Presence into Iraq
Sheraton Hotels Continues to Enhance Global Portfolio - Invests More Than $350 Million to Renovate Flagship Properties across the Globe
Four Points by Sheraton to Debut in Kelowna, British Columbia
Sheraton Hotels Continues to Aggressively Grow Signature Spa Brand
Sheraton Brightens Guest Diets with Launch of Color Your Plateâ¢ by Sheraton Fitness by Core Performanceâ¢
Global Pioneer Sheraton Opening 20 Hotels in 2012
Sheraton Hotels is Giving Starwood Preferred Guest Members 1,000 More Reasons to Experience Sheraton Club
Starwood Announces New Sheraton Hotel in Northeast Brazil
Sheraton Opens Hotel in Kansas City's Crown Center
Sheraton Resorts Poised for Robust Growth in Emerging Markets
Starwood Hotels Introduces All-Inclusive Resort in Panama with the Sheraton Bijao Beach Resort
Sheraton Set to Open Five More Properties in China before End of Year
The Sheraton Parsippany Announces $15 Million Renovation Effort
Starwood Hotels & Resorts' Two Largest Upper-Upscale Brands Expand Global Spa Footprint across Asia and the Middle East
New Sheraton Hotel Opens Its Doors in Stamford
Starwood Hotels & Resorts Expands Presence in Kingdom of Saudi Arabia with Two New Hotels in Medina
Sheraton Set to Open Seven Properties in China This Summer
Sheraton New York Hotel and Towers Completes Phase One of $150 Million Renovation
Sheraton Hotels Launches New $20 Million Advertising Campaign on the Heels of Successful Multi-Billion Rebranding Effort
Starwood Fuels Summer Travel, Offering $40 Gas Card for Every Two-Night Stay at Aloft, Element, or Four Points by Sheraton
Sheraton Hotels & Resorts Returns to Omaha
Travelocity Upgrades Ratings for Hundreds of Sheraton Hotels
Starwood Hotels & Resorts to Open New Sheraton Hotel in Dubai
Sheraton Hotels Celebrate the Outdoor Concert Season with Exclusive Weekend Promotion
Starwood Invites SPG Members to "Stay Three, Getaway Free"
Sheraton Invests More Than $100 Million to Upgrade Club Lounges
Sheraton Hotels Will Drive Starwood's Portfolio Growth in 2011 and Widen Lead in China
Sheraton New York Hotel and Towers Announces $150 Million Renovation
A Departure from Worry: Four Points by Sheraton LAX Lets Guests Check in 24/7
Starwood Hotels & Resorts Expands International Presence With the New Sheraton Milan Malpensa Airport Hotel & Conference Centre
Starwood Hotels & Resorts Launches All-Inclusive Travel Deals to Westin, Sheraton and Le Meridien Resorts in Mexico
Sheraton Ramps up Portfolio Growth in Canada with Third Hotel in the Montreal Area
Starwood Hotels & Resorts Debuts in Sharjah with the New Sheraton Sharjah Hotel & Resort
Sheraton.com Website Named Best Hotel in Its Class for Brand Experience According to an Independent Report
Sheraton Hotels & Resorts Accelerates Portfolio Growth with New Hotel in Miami
Sheraton Hotels Powers Ahead in China with Three New Hotels Opening In the Next Four Weeks
Travelers Are Invited to Make Connections at the Newly Opened Sheraton Albuquerque Airport Hotel
Forget Calling Home... Social Media Replaces Phone, E-Mail as Way to Keep in Touch on the Road, Sheraton Survey Reveals
Sheraton Hotels & Resorts Accelerates Growth in New York City with the Opening of Sheraton Tribeca
Starwood Hotels & Resorts Unveils New Guestroom Designs for Westin and Sheraton Hotels - Its Two Largest, Most Global Brands
Four Points by Sheraton Brings Style and Comfort to Galveston, Texas
Train Like a Champion on the Road with Sheraton Hotels
Sheraton Hotels & ResortsAnnounces New Global Spa Concept
Sizzling Four Points by Sheraton Tops 150 Hotels, Stays on Fast Track and Fuels Starwood Hotels & Resorts' Global Growth
Starwood Continues Expansion in India of Mid-Market Four Points by Sheraton Hotels with Signing of Non-Exclusive Master Agreement with an Affiliate of Duet India Hotels Ltd and JHM Interstate Hotels India Pvt. Ltd.
SheratonÂ® Hotels & Restors Unveils New Online Experience for Guests Powered by Microsoftâs Bing
Supporting Gulf Region Responders, Four Points by Sheraton New Orleans Airport and Biloxi Beach Boulevard Offer Reduced Rates, Complimentary Calls, and Free Breakfast
New Four Points by Sheraton Hotel Opens in Saskatoon, Canada
Four Points by Sheraton Biloxi Beach Boulevard Signals a New Era
Momentum Continues for Starwood's Select Service Group as Aloft, Element, and Four Points by Sheraton Brands Take Fast Track for Expansion in U.S. and Worldwide
Sheraton Hotels & Resorts Debuts in the Black Sea Resort Destination of Batumi
Four Points by Sheraton Punta Gorda Harborside Earns Coveted "Florida Green Lodging" Accolade for "Green" Practices
Sheraton Hotels & Resorts Expands Its Footprint in New York City with the Opening of Sheraton Brooklyn
Sheraton Hotels & Resorts Continues to Enhance Global Portfolio
Sheraton Hotels & Resorts Launches Multi-Million Marketing Campaign to Support $6 Billion Brand Revitalization
Sheraton Denver Downtown Hotel Unveils $70 Million Renovation
Sheraton Puerto Rico Convention Center Hotel & Casino Celebrates Grand Opening
Sheraton® Hotels & Resorts Introduces New Website and Becomes First in the Industry to Use Facebook Connect
Sheraton® Hotels & Resorts to Showcase Windows 7 Before Official Launch