W

The lifestyle leader.

It all started in 1998, when W New York opened its doors and transformed the very definition of hotels and luxury. What’s next for W Hotels after more than 10 years of proven success and continuous innovations? Once a New York phenomenon, W has transformed into a global powerhouse, with 50+ hotels to be open by the end of 2013. The Worldwide Wow is full speed ahead with recent openings in Downtown New York, Hollywood, Vieques and London.

Checking in now means having insider access to the extraordinary Now of W around the world. Contemporary cool design, the hippest bars for mingling and flirting, signature programming, the hottest destinations and exclusive retreats – all amplified by Whatever/Whenever service – make W the undisputed leader of contemporary lifestyle brands.

With W, style and sizzle remain irresistible.