W Hotels Designers of the Future Award 2010 Winners Reveal Their Innovative Designs at Design Miami/Basel
LONDON – 17 June 2010 – As a reflection of its dedication and passion for innovation, W® Hotels Worldwide, the hotel category buster, has partnered with Design Miami/ to present the works of the 2010 W Hotels Designers of the Future Award. This alliance will allow Design Miami/Basel to expand the benefits that the award brings to the winners, including the chance for the commissioned projects to have a life after the fair through practical applications within W Hotel properties around the world.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
The 2010 W Hotels Designers of the Future Award recognizes designers working in innovative ways - whether with new materials, new processes, or new approaches and gives the next generation of design creatives the opportunity to present newly commissioned work to a large and powerful audience.
The 2010 W Hotels Designers of the Future Awards winners were announced during Salone <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />
Zigelbaum + Coelho
These four winners were chosen by a selection committee comprising Ambra Medda, Director, and Wava Carpenter, Associate Director, Design
“Innovation is at the core of the W brand’s design philosophy,” says Mike Tiedy. “The work of these four winners represents exactly the type of forward-thinking design that W Hotels seeks to bring to its new and existing hotels around the globe.”
“W Hotels has been a design-led lifestyle brand and an innovator in its category from its inception in 1998,” says Eva Ziegler, Global Brand Leader, W Hotels Worldwide. “We are thrilled to partner with Design Miami/Basel and to be involved in identifying the cutting-edge works of these upcoming and emerging young talents and look forward to showcasing their work to a global audience at W Hotels.”
While the prize has always featured unique and groundbreaking design work embodying the most progressive attitudes of each year, this year’s award pushes the drive towards experimentation further than ever. Exploring design work created at the very edges of the discipline, the 2010 W Hotels Designers of the Future Award will look beyond pure product and furniture design to embrace conceptually and technologically vanguard work that bridges multiple areas of practice including art, sociology, and science.
When the W brand opened its first hotel in
ABOUT W HOTELS WORLDWIDE®
W Hotels is an innovative, contemporary, design-led lifestyle brand and the hotel category buster with 35 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow." Each hotel offers a unique mix of innovative design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous nightlife experiences, stylish retail concepts and signature spas. With more than 10 years of proven success, W Hotels is on track to more than double its footprint by 2011. W Hotels and W Retreat have been announced for Downtown New York,
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