Westin Hotels Introduces SuperFoods-Inspired Summer Cocktails
WHITE PLAINS, N.Y., Jul 06, 2010 (BUSINESS WIRE) --
Just in time for summer Westin Hotels & Resorts is introducing a selection of SuperFoods-inspired Mojito cocktails at more than 70 properties across North America. Created exclusively for Westin Hotels by Francesco Lafranconi, Director of Mixology forSouthern Wine & Spirits of America, Inc., each handcrafted cocktail is made with key SuperFoods ingredients including blueberries, ginger, green tea and honey. The brand's new SuperFoods Mojito offering joins a host of other signature Westin offerings specially designed to help preserve wellness on the road.
Each participating property will feature a classic Cuban Mojito made with fresh mint, rum, and fresh lime alongside additional SuperFoods-inspired Mojito creations such as the Blueberry Mojito, Pineapple and Ginger Mojito, Spicy Apple Mojito, Green Tea and Honey Mojito, Strawberry Kiwi Mojito, and the Brazilian Cure Mojito made with Brazilian rum and VeeV Açai Spirit, a powerful superfood liquor.
Westin Hotels worked closely with mixologist Francesco Lafranconi to create cocktails using well-known pairings of SuperFoods ingredients. The brand's new Mojito offerings are based on the concepts outlined in the bestselling series of SuperFoodsRx books published by SuperFoods Partners LLC, the Westin SuperFoods-inspired cocktails contain the SuperFoods thought to improve well-being and longevity, including fruit, herbs and spices. The brand's new Mojito menu follows on the success of the popular Westin SuperFoods program and will be available from July 1 through September 30, 2010.
"In celebration of summer we wanted to offer our guests a refreshing seasonal cocktail that was not only delicious, but also incorporated SuperFoods ingredients," said Nancy London, Global Brand Leader for Westin Hotels & Resorts. "Guests can sit back, relax and enjoy one of our signature SuperFoods-inspired Mojito cocktails - a great summertime indulgence!"
The Power of SuperFoods
One of the keys to the SuperFoodsRx philosophy is "food synergy." Emerging science suggests that certain foods may play off of each other. Food synergy refers to foods that, when paired together, may be even more nutritious than when they are eaten separately SuperFoods on their own - fruit, vegetables, grains and proteins which are thought to improve well-being and longevity - also pack a powerful punch For example:
The brand's new SuperFoods inspired offering joins a host of initiatives aimed at wellness introduced by Westin Hotels & Resorts. In late 2009, the brand launched a sleep study and sleep hotline with National Sleep Foundation, aimed at helping travelers troubleshoot common sleep problems. In the fall of 2007, Westin partnered with SuperFoods Partners LLC to become the first hotel brand to create a SuperFoods-focused menu. In 2006, the brand introduced Breathe Westin and became the first in the industry to go smoke-free and offer guests a healthy, 100% smoke-free hotel experience.
About Westin Hotels & Resorts
Westin Hotels & Resorts, with 169 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com.
SOURCE: Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts
Nadeen Ayala, 914-640-8259
Nancy J. Friedman PR
Gabby Etrog Cohen, 212-228-1500, ext. 23