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W Hotels Worldwide Unveils Exclusive Global Glam Fall 2011 Collection Curated by Global Fashion Director Amanda Ross
Global Glam Features Exclusive Fashion and Accessories Inspired by the Unique Design Personalities of Three W Hotels – W Austin, W Taipei, and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />
For the Fall 2011 Global Glam Collection, Ross curated fifteen designers to create original pieces reflecting the design aesthetic of three W Hotels: W Taipei (opening February 14, 2011), W Austin (opened in December 2010), and
“As a design-led, contemporary lifestyle brand, W Hotels has embraced fashion as an intrinsic extension and ever-changing expression of design,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “Global Glam uses fashion to communicate the design of our new or iconic hotels, while also showcasing rising design stars to a fashionable jet-set audience in W Hotels worldwide.”
W Taipei Collection: “Nature Electrified” The design of
W Austin Collection: “Remix and Amplify” Inspired by the city’s unofficial motto – “Keep Austin Weird” – W Austin has an eclectic, bohemian sensibility, punctuated by an aesthetic that speaks to the city’s celebration of its diverse culture. The W Austin Collection reflects this free-spirited vibe in vintage-inspired pieces like Eugenia Kim’s honey brown floppy hat with pheasant feather accent and a flowing multicolored maxi dress by Myne. Muted shades of dusty rose, burgundy and blue are anchored by browns and creams throughout the line, reflecting
W Mexico City Collection: “Masquerade” From the colorful costumes of the Lucha Libre to the ornate masks worn in traditional local festivals like Dia De Los Muertos, W
Tonight’s Global Glam presentation in The Box venue at Mercedes-Benz Fashion Week will feature models on three vignettes, which have been designed as artistic, abstract interpretations of each hotel’s design personality. W Austin’s “Remix and Amplify” design theme will be brought to life through moving “sound bars” in bright magenta and orange LED lighting, while W Taipei’s “Nature Electrified” design concept will feature metal leaves and branches drenched in dramatic green and magenta lighting. The final vignette, inspired by
W Hotels’ Global Music Director Michaelangelo L’Acqua will produce the soundtrack for the Global Glam presentation, and London-born Charlotte Voisey, the mixologist of
The Global Glam Fall 2011 collection is priced from $30 to $400 and will be available exclusively at W Hotels The Store boutiques and online at www.WHotelsTheStore.com beginning this August as well as showcased through special trunk shows at W Hotels globally.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 38 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels and W Retreats have been announced for
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