W Hotels Worldwide Debuts in Russia with the Opening of W St. PetersburgW St. Petersburg, designed by Antonio Citterio and Patricia Viel Partners, is the Latest Hotel in the Brand’s Rapid Worldwide Expansion to Become a Global Design Powerhouse
St. Petersburg, Russia – June 13, 2011 – W Hotels Worldwide, the hotel category buster and industry innovator, marks its entry into Russia with the opening of the highly-anticipated W St. Petersburg. Owned by Real Estate Development Ltd., W St. Petersburg provides an integrated contemporary lifestyle experience through it 137 stylish guest rooms, a signature restaurant miX, bar and rooftop lounge by three Michelin star chef Alain Ducasse, and a signature spa. Designed by Milan-based Antonio Citterio and Patricia Viel Partners who were inspired by the architectural ancestry of the city and jewel-tones of the famous Fabergé Egg, W St. Petersburg reveals surprising elements layer-by-layer throughout the hotel.
“We are excited to bring W to St. Petersburg, a major European cultural as well as an international hot spot especially during the White Night Festival. It is another milestone of W’s global expansion in 2011 after the opening of W London, W Taipei and W Retreat and Spa Bali-Seminyak this year,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “With W’s passion for design, fashion and music, W St. Petersburg will set the stage for fabulous and will ensure that the White Nights never end.”
The forward looking interior design of the hotel by Antonio Citterio and Patricia Viel Partners focused on color, light, texture and comfort to bring the vibrancy and glamour of the city’s iconic architecture and brilliant colors inside the hotel. Inspired by the Fabergé Egg, W St. Petersburg opens up in layers revealing itself as one steps inside. Surrounded by historical landmarks, its cutting edge design approach sets itself apart from the historic and baroque style of the city.
Located in the heart of the “Venice of the North”, W St. Petersburg is expected to bring additional vibrancy to a city that has for centuries hosted the social elite and aristocracy. The hotel’s location is just steps from the city’s landmarks like the magical St. Isaac Cathedral, the Winter Palace, which houses the famed Hermitage Museum, and the wide Neva River giving St. Petersburg its charm.
“We are delighted to partner with Real Estate Development Ltd. as we launch the W brand in Russia”, said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The opening of the new W St. Petersburg is an iconic addition to the W brand’s impressive global portfolio and underlines our commitment to grow this brand in key markets around the world. This hotel is the perfect addition to our W portfolio in the Europe, Africa and Middle East region after openings in Istanbul, Doha, Barcelona and most recently, London.”
“Our vision was to create a hotel which would set a new lifestyle standard for St. Petersburg. Selecting Starwood and its innovative W Hotels brand for this development was an easy decision and we relate the success of the hotel to its fantastic team. We are very positive about W St. Petersburg becoming a must-see for both locals as well as visitors to Russia's Northern Capital,” says Vladimir Tulaev, the hotel investor, co-owner of Real Estate Development Ltd.
W St. Petersburg will provide a contemporary lifestyle experience with a complete service offer. Of the hotel’s 137 rooms, there are 10 suites and one Extreme WOW Suite (W’s take on the traditional Presidential Suite), all featuring custom-made furnishings with witty accents unique to St. Petersburg. The hotel will also feature miX, a signature restaurant, bar and rooftop lounge by Alain Ducasse, a signature spa with indoor pool, and a fully-powered SWEAT® Fitness Center with Technogym exercise equipment. Guests will also be treated to the W brand’s iconic Whatever/Whenever service, providing guests with whatever they want (from a pair of running shoes to private jet service), whenever they want it.
W St. Petersburg is located at 6 Voznesensky Prospect, St. Petersburg, 190000, Russia and is now accepting reservations, including group arrivals and event bookings. Rooms start from RUB7200 ($258) per room per night plus VAT. For further information and bookings, call W St. Petersburg on +7 812 610 6161 or visit www.wstpetersburg.com.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels have been announced for Paris, Guangzhou, Milan, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Sante Fe, Mexico, while upcoming W Retreats include Verbier and Mexico’s Riveria Maya. For more information, visit http://www.whotels.com/. To live the W Hotels lifestyle 24/7/365, visit http://www.wresidences.com/.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the leading hotel and leisure companies in the world with 1051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
THINK PR for W Hotels Worldwide
Manager, External Communications for Starwood
32 2 207 5000