January 9 2012
Starwood Announces New Sheraton Hotel in Northeast Brazil
Starwood continues its expansion in Latin America with the signing of
the new Sheraton Reserva do Paiva Hotel and Convention Center, due to
open in Q1 2014
STAMFORD, Conn.--(BUSINESS WIRE)--Jan. 9, 2012--
Sheraton® Hotels & Resorts today announced the signing of the Sheraton
Reserva do Paiva Hotel and Convention Center, a new project in
Pernambuco state in the northeast region of Brazil. The Sheraton Reserva
do Paiva is being developed by the Portuguese group Promovalor and the
Brazilian group Odebrecht Realizações Imobiliárias and will be the first
five star hotel in Reserva do Paiva, located approximately 30 minutes
from Recife, as part of the third phase of this planned community. The
hotel is scheduled to open in March 2014.
Sheraton Reserva do Paiva Hotel will be located one block away from one
of the most beautiful stretches of beaches in Northeastern
Brazil. Featuring 289 rooms, including 21 junior suites and seven deluxe
suites, the hotel will boast a spa; the brand’s signature Sheraton
Fitness programmed by Core Performance® with more than 3,937
square feet of work-out space; and an exclusive Club Lounge on the top
floor with beautiful sea views; restaurants and a Beach Club with
leisure offerings including an infinity pool and spacious lounge area.
The heart of the lobby will feature a bar and the brand’s
Link@Sheraton(R) experienced with Microsoft® -Sheraton’s
signature social hub where connections, whether face-to-face or
webcam-to-webcam, can take place. The hotel will also offer 120 covered
parking spaces and will be energy efficient, reducing its environmental
impact.
“Our leadership position in the upper upscale hotel segment in Latin
America highlights the success of the Sheraton brand’s distinctive
positioning in this fast-growing market,” said Hoyt Harper, Global Brand
Leader for Sheraton Hotels & Resorts. “At the end of 2011, Sheraton has
expanded its footprint to 29 hotels in ten Latin American countries,
including four hotels in Brazil, strengthening Starwood’s position in
the region.”
“We are thrilled with the robust expansion of Starwood Hotels & Resorts
in Latin America and to be announcing the groundbreaking for a new
Sheraton hotel in Brazil. We continue to expand our presence in emerging
markets with our nine distinctive brands, and as Brazilians pick up
their pace of travel, they will look to stay with the brands they know
and recognize. Additionally, with the focus on hotel development in
preparation for the 2014 FIFA World Cup and 2016 Summer Olympics,
Starwood looks to continue to expand its presence in Brazil, and build
upon our 37 years in the country.” said Osvaldo Librizzi, President of
Starwood Hotels & Resorts, Latin America.
Sheraton Reserva do Paiva Hotel and Convention Center features a modern
convention center with more than 9,186 square feet that will accommodate
up to 2,100 people. The meeting space will include two ballrooms, four
function rooms and other flexible meeting and exhibition areas all
featuring high ceilings, individually air-conditioned, sound-proof
structure and top-of-the line technology in audio visuals and direct
access to exterior terraces. Located just nine miles from the
International Airport of Guarapes and the Suape Industrial Harbour
Complex, this will be the largest and most well equipped convention
center in Northeast Brazil.
The Sheraton Reserva do Paiva will blend in with the architectural
concept of Reserva do Paiva which includes low buildings, extensive
green areas and environmentally-friendly construction. The hotel will be
an eight story building with a total area of 95,144 square feet of
constructed area. Part of the third phase of Reserva do Paiva, the
project was developed by a team of 20 international companies from
Brazil, Argentina, Chile and Portugal, all highly experienced
professionals in the luxury hotel industry.
For more information, please visit: www.reservadopaiva.com
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400
properties in 70 countries around the world and recently completed a
US$6 billion global revitalization and is now in the midst of a US$5
billion global expansion over the next three years. Sheraton is owned by
and is the largest and most global brand of Starwood Hotels & Resorts
Worldwide, Inc, one of the leading hotel and leisure companies in
the world with 1,071 properties in 100 countries and territories with
approximately 145,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of
hotels, resorts and residences with the following internationally
renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM.
The company boasts one of the industry’s leading loyalty programs,
Starwood Preferred Guest (SPG), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout
dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one
of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit www.starwoodhotels.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts
Nadeen Ayala, 203-351-2542
nadeen.ayala@starwoodhotels.com
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