March 21 2012
Starwood Hotels & Resorts Taps Luxury Marketer Vincent Gillet to Lead W Hotels and Le Meridien Brands
NEW YORK--(BUSINESS WIRE)--Mar. 21, 2012--
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced
that it has named Vincent Gillet the Global Brand Leader for W Hotels
Worldwide and Le Méridien Hotels & Resorts. With more than 20 years of
luxury lifestyle brand management and global expertise with companies
such as LVMH, Chanel and Pernod Ricard, Gillet has spent the past three
years as Chief Marketing Officer for Six Senses Resorts & Spas, based in
Bangkok, Thailand. Gillet, 40, will report to Phil McAveety, Starwood’s
Chief Brand Officer. He replaces Eva Ziegler, who has chosen to leave
Starwood and return to Europe after a remarkable six years with the
“We believe that Vincent’s experience working with global luxury
lifestyle brands in key markets will be especially valuable for W Hotels
and Le Méridien,” said Phil McAveety, Chief Brand Officer of Starwood
Hotels & Resorts. “Vincent’s extensive brand knowledge will no doubt be
crucial as we further develop and grow these two great brands.”
As Global Brand Leader for W Hotels and Le Méridien, Gillet will oversee
the strategic direction of the brands and their combined portfolio of
more than 140 hotels around the world. In his new role, he will lead the
development and execution of the W and Le Méridien brands’ global
marketing strategy, guest experience, standards and communications
programs and help drive hotel development opportunities.
While at Six Senses, Gillet led the company’s marketing team and was the
architect of its brand and sales strategy, resulting in market share
gains in emerging markets such as China, Russia and India. He also
spearheaded efforts to align and simplify the Six Senses brand portfolio
and developed the strategy to launch a central reservations system as
well as an incentive affinity program. He also had dotted line
responsibility for the company’s sales, residential and retail teams.
Prior to joining Six Senses, Gillet worked in senior positions in the
luxury beverage and fashion industries, based primarily in London. He
spent six years with the Chanel Group in a variety of marketing
communications roles. From there he spent another six years leading key
champagne brands, initially with LVMH Moët Hennessy • Louis Vuitton S.A.
working on the Moet & Chandon brand in the UK. In a move to Pernod
Ricard, Vincent took on a Country Manager role for the Mumm and Perrier
Jouet champagnes. From there he moved within Pernod Ricard to serve as
Global Brand Director for the Stolichnaya brand. The growth of the
‘Stoli’ brand during his four year tenure was exceptional, both in core
markets (United States and Europe) and through market introductions
(Asian developing markets). In this role he was responsible for global
brand positioning, advertising, packaging, brand visual identity, public
relations, events and the brand’s innovation pipeline.
Gillet is an M.A graduate of ISC Business School in Paris and will
reside with his family in New York.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with 1090 properties in 100 countries
and territories with 154,000 employees at its owned and managed
properties. Starwood Hotels is a fully integrated owner, operator and
franchisor of hotels, resorts and residences with the following
internationally renowned brands: St. Regis®, The Luxury Collection®, W®,
Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and
Element SM. The company boasts one of the industry’s leading loyalty
programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no
blackout dates. Starwood Hotels also owns Starwood Vacation Ownership,
Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.
W Hotels Worldwide and Le Méridien
Director, Global Public Relations
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