March 26 2012
Snowmass Resort Undergoes Multi-Million Dollar Transformation in Preparation to Fly the Westin Flag in Winter 2012
Adjacent to the Slopes of Snowmass, The Westin Snowmass Resort will
Inspire Wellbeing with a Brand-New Spa, Fitness Center, Hot Tubs and
Ski-in, Ski-out Restaurant
STAMFORD, Conn.--(BUSINESS WIRE)--Mar. 26, 2012--
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced
the launch of a multi-million dollar renovation to a premier Snowmass
resort in preparation for its re-opening under the Westin flag in time
for the 2012-2013 ski season. Formerly known as the Silvertree Hotel &
Conference Center, the 254-room resort will fully renovate all guest
rooms and public areas in order to implement the full suite of Westin
signature amenities, designed to inspire wellbeing. Owned by a joint
venture between Starwood Capital Group and Wasserman Real Estate, The
Westin Snowmass Resort boasts an unbeatable location at the heart of
Snowmass Village, adjacent to the ski slopes of Snowmass, one of
Colorado’s most prestigious ski mountains.
The Westin Snowmass Resort will feature 254 rooms and expand its suite
offerings to 20, all with spectacular slope-side views. The resort’s
brand-new restaurant – The Snowmass Kitchen – will offer all-day dining
with easy ski-in/ski-out access. The existing gym will be transformed
into a first-class spa facility and a brand-new WestinWORKOUT® fitness
center will overlook Snowmass Village. The resort’s upper pool will be
redeveloped into a landscaped space ideally suited for outdoor events,
and the lower pool will be rebuilt to include two spacious hot tubs. The
20,000 square-foot conference center will be fully renovated and is
scheduled to re-open by June 1, 2012.
Located in the heart of Snowmass, The Westin Snowmass Resort is walking
distance to the shops and restaurants of Snowmass Village. The resort
overlooks the slopes of Snowmass and is also convenient to three other
ski areas – Aspen, Aspen Highlands and Buttermilk. Aspen/Snowmass is not
only one of the world’s most sought-after ski destinations, but it is
also a leading destination for summer vacationers, complete with
white-water rafting, championship golf courses, horseback riding, hot
air balloon rides and hiking.
“The Westin Snowmass Resort is a highly anticipated addition to our
growing resorts portfolio, offering an unparalleled location with
year-round appeal,” said Brian Povinelli, Global Brand Leader for Westin
Hotels & Resorts. “Here, guests will enjoy all of the Westin brand’s
signature programs and amenities, designed to bring to life the brand’s
emphasis on well-being and send guests home feeling better than when
they arrived.”
The sensory-rich environment at Westin offers a respite from the rigors
of travel and sets a welcoming tone. Upon entering the lobby, guests
will begin to breathe more easily as they are greeted with soothing
elements like relaxed lighting, natural botanicals and stimulating
music. All guestrooms will feature the world-renowned Westin Heavenly®
Bed with lush sheets, down cushioning and a patented pillow-top
mattress, which cradles and contours to the body for complete comfort.
Another industry first, the Heavenly® Bath creates an
invigorating spa-like experience, enhanced with the brand’s Heavenly®
Shower, Heavenly® Robe and exclusive White Tea Aloe bath amenities.
In-room, high-speed Internet access and an ergonomic work space will
offer travelers convenience and productivity in a tranquil setting.
“We look forward to fully renovating this spectacular resort in
preparation for our re-opening as a Westin next winter,” said John
Curnow, general manager of The Westin Snowmass Resort. “One of the
area’s top wedding and meeting destinations, The Westin Snowmass Resort
will appeal to skiers and summer vacationers who appreciate the brand’s
emphasis on a renewing travel experience.”
Westin Hotels & Resorts, like all brands within Starwood’s robust
portfolio, is proud to offer the Starwood Preferred Guest®
program, which made headlines when it launched in 1999 with a
breakthrough policy of no blackout dates on Free Night Awards. SPG®
offers members the ability to redeem awards at more resorts, more luxury
properties, more European hotels and more golf properties than any other
hotel program.
For more information on Westin Hotels & Resorts, please visit www.westin.com
or www.facebook.com/westin.
About Westin Hotels & Resorts
Westin Hotels & Resorts makes the healthiest choices irresistibly
appealing, so guests leave feeling better than when they arrived. With
more than 186 hotels and resorts in over 36 countries and territories,
Westin is owned by Starwood Hotels & Resorts Worldwide, Inc.Starwood
Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure
companies in the world with 1,090 properties in 100 countries and
territories with 154,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of
hotels, resorts and residences with the following internationally
renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM.
The company boasts one of the industry’s leading loyalty programs,
Starwood Preferred Guest (SPG), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout
dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one
of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit www.starwoodhotels.com.
About Starwood Capital Group
Starwood Capital Group is a private, U.S.-based investment firm with a
core focus on global real estate. Since the group’s inception in 1991,
the firm, through its various funds, has invested over $10 billion of
equity capital, representing over $29 billion in assets. Starwood
Capital Group currently has $19 billion of assets under management.
Starwood Capital Group maintains offices in Greenwich, Atlanta, San
Francisco, Washington, D.C., and affiliated offices in London,
Luxembourg, Paris, Mumbai and Sao Paulo. Starwood Capital Group has
invested in nearly every class of real estate on a global basis,
including office, retail, residential, senior housing, golf, hotels,
resorts and industrial assets. Starwood Capital Group and its affiliates
have successfully executed an investment strategy that includes building
enterprises around core real estate portfolios in both the private and
public markets. Additional information about Starwood Capital can be
found at www.starwoodcapital.com.
About Wasserman Real Estate Capital
Wasserman Real Estate Capital LLC is a vertically integrated real estate
operating company with in-house acquisition, development, leasing,
property management, asset management, legal and financial reporting
capabilities. Wasserman’s goal is to create value and manage the
long-term interests of its investments on behalf of its investors.
Wasserman Real Estate Capital develops, re-develops, and manages a vast
array of properties across the United States and internationally. For
more information, please visit www.wrecapital.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc.
Nadeen N.
Ayala, (203) 351-2542
Nadeen.ayala@starwoodhotels.com
Return to News List
