August 17 2012
Magic Bus: Snap Aloftâs Rocking Tour Buses to Score Killer Prize Package of VIP Concert Tickets, Hotel Nights
Fans Can Win 15 Nights at Aloft and VIP Concert Access by Tweeting
Pics of the Aloft Branded Tour Buses of Hot Talents Mat Kearney and
Carolina Liar
facebook.com/alofthotels
alofthotels.com
STAMFORD, Conn.--(BUSINESS WIRE)--Aug. 17, 2012--
It’s worth running to catch this bus.
Aloft is touring with two of the hottest up-and-coming music acts in the
country, Mat Kearney and Carolina Liar. And by snapping pics of one of
the two rockin’ Aloft tour buses, you could win 15 nights at Aloft
hotels – along with VIP tickets to see Mat Kearney open for Train, and
Carolina Liar open for Kelly Clarkson and The Fray.
Here’s how the “snap, spot, win” contest works: Check out where the
Aloft branded tour buses will be this summer at matkearney.com and
carolinaliar.com. Spot one of the Aloft tour buses, snap a pic, and
tweet it to @aloft_hotels with #alofthotels. It’s that easy. For rules,
see the “snap, spot, win” section of the Live at Aloft Hotels page at
facebook.com/alofthotels.
Aloft is the sizzling “style at a steal” brand from Starwood Hotels &
Resorts Worldwide, Inc. (NYSE: HOT) that has rocked the world since its
2008 debut. By fusing music, pop culture, and hospitality, Aloft
continues to top the industry charts. Aloft will open hotels in nearly
every corner of the globe in 2012, including China, India, and parts of
South America and Europe.
“Aloft has always connected guests with great new music and the people
making it, and we’re gratified to do it again with ‘snap, spot, win,’”
said Brian McGuinness, Starwood’s Senior Vice President of Specialty
Select Brands for Starwood. “We also love supporting emerging talents
like Mat Kearney and Carolina Liar any way we can, and we’re excited to
get on the road with them.”
On his recent album, Young Love, Nashville singer-songwriter Mat
Kearney’s “evolution continues with more robust melodies and deeply
personal lyrics,” wrote Relevant
magazine, which praised him for “his unique fusion of acoustic pop and
spoken word.”
A South Carolina native backed by an all-Swedish band, Carolina Liar
released its acclaimed debut album, Coming to Terms, in 2008. Highly
anticipated followup Wild Blessed Freedom, produced by European hitmaker
Max Martin, was released in 2011.
Creating a world stage for emerging talent, Aloft recently announced a
bigger-than-ever roster for its global “Live at Aloft Hotels”
performance series. Pioneering initiatives in music, design, and
technology have positioned Aloft as a must-have living-social brand for
the next generation of travelers. Aloft has reported consistently high
guest satisfaction scores since launch, reflecting the success of its
modern and vibrant design at an affordable price point. Aloft's social
guest experience, with the buzzing re:mix lounge and w xyz bar,
have also earned select hotels within the portfolio designations in
TripAdvisor's 2012 "Top 10 Trendiest Hotels in the US" rankings.
About Aloft Hotels
With more than 60 hotels in 10 countries, Aloft has rocked the hotel
landscape by offering "style at a steal" everywhere from Baltimore to
Beijing to Bogota to Brussels - and everywhere in between. For more
information, please visit www.alofthotels.com.
Aloft, like all brands within Starwood's portfolio, is proud to offer
the Starwood Preferred Guest(R) program, which offers a breakthrough
policy of no blackout dates on Free Night Awards. To learn more, please
visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with 1112 properties in 100 countries
and territories with 154,000 employees at its owned and managed
properties. Starwood Hotels is a fully integrated owner, operator and
franchisor of hotels, resorts and residences with the following
internationally renowned brands: St. Regis, The Luxury Collection, W,
Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently
launched Aloft, and Element SM. The company boasts one of the industry's
leading loyalty programs, Starwood Preferred Guest (SPG), allowing
members to earn and redeem points for room stays, room upgrades and
flights, with no blackout dates. Starwood Hotels also owns Starwood
Vacation Ownership, Inc., one of the premier developers and operators of
high quality vacation interval ownership resorts. For more information,
please visit http://www.starwoodhotels.com
(Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements
are not guarantees of future performance or events and involve risks and
uncertainties and other factors that may cause actual results or events
to differ materially from those anticipated at the time the
forward-looking statements are made. These risks and uncertainties are
presented in detail in our filings with the Securities and Exchange
Commission. Although we believe the expectations reflected in such
forward-looking statements are based upon reasonable assumptions, we can
give no assurance that our expectations will be attained or that results
and events will not materially differ. We undertake no obligation to
publicly update or revise any forward-looking statement, whether as a
result of new information, future events or otherwise.). The names of
actual companies and products mentioned herein may be the trademarks of
their respective owners.
Source: Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts
Stacy Trevino, 203-964-4661
stacy.trevino@starwoodhotels.com
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