Sales & Marketing
Every one of our distinguished properties benefits from Starwood's worldwide sales and marketing expertise, driven by our ongoing commitment to enhancing performance and competitive lead. Cutting-edge technology, targeted database networking and the most innovative sales training programs propel the growth and success of every Starwood brand.
The Starwood sales and marketing efforts feature both a top down (global) and bottom up (local) approach to ensure that new demand opportunities are generated from the greatest number of sources possible. This includes our award winning Starwood Preferred Guest® (SPG) loyalty program, world-class Global and Field Sales teams and our powerful Central Marketing Channels, helping to ensure every opportunity is realized.