Centralized Marketing Channels
Starwood propels business 24/7 through a synergy of state-of-the-art booking technology, customer contact centers and compelling online vehicles. Count on our branded websites to showcase your hotel with stunning photography and detailed information. Our skilled call center agents are always ready to provide the most personalized property and destination highlights to potential guests, describing everything from room features to weather conditions to the most enticing area attractions. Starwood Centralized Marketing Channels propel 50% of total room revenue globally and provide unrivaled cross-sell and up-sell opportunities.
Branded Web Channels
Representing every Starwood brand with enticing imagery, exceptional online support and the welcoming ease of eight languages, these sites are industry-leading booking agents. In 2010, Starwood Web channels handled more than 220 million visits. For many travelers, our websites are memorable introductions to the style and personalized hospitality of our brands.
Customer Contact Centers
Helping extend your reach around the globe, Starwood is the only major hotel company to offer brand-dedicated support at our Customer Contact Centers, which handled nearly 17 million telephone calls and guest interactions in 2010, provided 24/7 in 25 languages.
Minimized Abandoned Reservation Calls (MARS) works around the clock and allows hotels to seamlessly transfer their property reservation calls to a Customer Contact Center associate to ensure that every possible booking is realized. Available for franchised hotels.
Starwood Field Marketing teams serve as a local marketing agency that creates and executes specific online and offline marketing plans with measurable goals and tactics that address the needs of our hotels. This is a voluntary opt-in program in North America and select international markets.