Starwood Preferred Guest^®

Attracting extremely loyal guests, Starwood Preferred Guest^® is the industry's most honored loyalty program. SPG drives revenue and profit for your hotel, with members returning more often and spending more during their stay. Globally, SPG members occupy half of all Starwood rooms, paying an attractive rate premium compared to non-SPG guests, and provide substantially elevated food and beverage premiums.

SPG enthusiasts prefer the many advantages of membership, allowing them carefree access to the world's finest upscale and luxury hotels, plus numerous air travel, shopping and entertainment options. Property owners have access through SPG to a richly targeted database for one-to-one marketing and innovative hotel promotions.