Starwood Sales Organization
Selling is a global affair ... and the expertise of Starwood is boundless. No matter where you are in the world, our global and on-property sales and marketing teams work collaboratively to bring guests to your hotels. Our skilled teams are dedicated to driving business and revenues with both new and existing customers.
Starwood Sales builds preferred relationships with the largest sectors of global customers. Backed by world-class sales teams and proprietary programs, our 33 international offices, with nearly 450 Global/Divisional sellers, deliver business, group and leisure travelers to your property from corporations, travel agents and third-party online providers. In 2012, $5.9 billion in revenue was driven to Starwood hotels globally.
Our network of 4,600+ property-level sellers works with local and regional customers to drive bookings and increase loyalty, complementing our global sales executives who focus on major accounts of our largest corporate and leisure clients.
Our hotel-to-hotel group referral program is designed to drive incremental business to all Starwood hotels by rewarding property sales professionals with cash incentives when their leads result in definite bookings at other Starwood hotels. In 2012, TeamHOT generated ~$200 million from property to property referrals. Having this program in place motivates each property sales professional within the organization to become a seller not only for their property, but also for every hotel in our portfolio.